what is bluesky
There is a new company called Bluesky that wants to change the way we think about digital relationships. Social media and online conversation are always changing.
This project, which has been growing since it was first announced in 2019, isn’t just another social networking site; it’s a brave attempt to rethink the rules and norms that make social media what it is today.
So this piece will explain what Bluesky is, what it wants to do, how it might affect things, and why it’s an important development to keep an eye on.
The Genesis of Bluesky
Bluesky’s origins can be traced back to a series of tweets by Twitter co-founder and then-CEO Jack Dorsey in December 2019.
Dorsey outlined the idea of an open and decentralized standard for social media, which would allow for greater innovation and control for users over their social media experiences.
To achieve this, Twitter funded an independent team to develop an open-source standard, which came to be known as Bluesky.
Some Twitter users have been looking for an alternative social platform since Elon Musk bought the company last year and changed the service. Bluesky users say the app, funded by Twitter founder Jack Dorsey, comes closest to mimicking the tone and feel of Twitter.
So, what is the bluesky that has been on everyone’s mind lately? Keep scrolling.
What is Bluesky?
Bluesky is a social network that offers many of the same core features as Twitter. Users can post short text and photo updates, reply to each other, and share other people’s posts.
Bluesky is also an initiative to create a decentralized social media protocol, initially funded and supported by Twitter. The idea behind Bluesky is to develop a new open standard for social media platforms that will enable greater interoperability, user control, and freedom of speech across different networks.
With a handful of large companies dominating the social media landscape, Bluesky aims to shift the balance of power back to the users.
The project envisions a future where social media networks operate based on common protocols, much like email providers use standardized protocols to allow users to send messages to each other, regardless of their service provider.
How to Use Bluesky?
After we learned what is bluesky, I think you can’t wait to find out how to use it!
Bluesky is currently invite-only because it is still being worked on. A member of their team says that the app is making a review tool before it’s made public. People need the present user’s request code in order to sign up.
The account you make after being asked gives you a handle like @username.bsky.social and a display name that stands out in bold text. You can change the username of the domain name you own to anything you want.
The app works a lot like a regular Twitter account. When you click the “+” button, you can make 256-character posts that can include pictures. People can reply to, repeat, and like posts. They can also report posts using a three-dot menu, share posts with other apps using an iOS share sheet, or copy posts as text.
In the Home stream, you can also look for other people, follow them, and see what they’ve been up to. In the past, the Bluesky app’s “What’s Hot” feed showed the most viewed posts.
Bluesky’s Goals and Vision
Bluesky wants to make a system that will serve many social media networks and let them talk to each other. Users will be able to decide how their data is used and who can make money off of it.
The project wants to create a world where people can use different services that work together without losing their social networks or information. This would be similar to how email works when you swap providers.
The Bluesky project seeks to achieve several key objectives:
The Decentralization
To comprehend what is Bluesky, it’s necessary to understand what decentralization means in the context of social media.
Currently, most social media platforms are centralized, meaning that a single company controls them, runs the network, sets the rules, and has access to all user data.
Decentralization, on the other hand, spreads control among many groups or people. This can make things more open, give users more power, and make them less likely to be censored.
The Bluesky Protocol
The Bluesky team has been working since 2024 on creating and applying a safe, quick, and flexible system to meet the needs of many different social media apps.
This protocol aims to provide a base layer on which other services can be built.
Decentralized identity is one of the most important parts of the Bluesky protocol. It lets people own their online names without being tied to a single service provider.
The AT Protocol
The Authenticated Transfer Protocol (AT Protocol) from Bluesky is a shared system that lets social apps work with each other. It is meant to be open-source, meaning people can build on it and make new things.
Thanks to the AT Protocol, which emphasizes user choice, privacy, and algorithmic openness, users have more control over the material they see and share.
The Role of Algorithms
The way Bluesky handles algorithms is one of the things that makes it stand out.
Unlike other social media sites where algorithms are private and hard to understand, Bluesky wants to let users choose or even make their algorithms for curating material.
This might make social media more interesting with more people from different backgrounds.
Conclusion
Bluesky is a big step toward a new type of social media that is open, free and focused on the users. The project is still in its early stages and faces many challenges, but its goals align with the growing call for more power over digital lives and a fairer internet.
As the years go by, Bluesky could be at the center of a big change in how we share and connect online after 2024.
We don’t know if Bluesky will reach its high goals, but it is a project that everyone interested in the future of technology and society should keep an eye on.
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